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Search: person:"Melewar, T.C."
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Asien
Brand management
71
Markenführung
71
Corporate reputation
51
Firmenimage
48
Consumer behaviour
34
Konsumentenverhalten
34
Brand image
29
Markenimage
29
Unternehmenskultur
29
Corporate culture
27
Public relations
27
Öffentlichkeitsarbeit
26
Marketing management
22
Marketingmanagement
22
Brand architecture
19
Markenarchitektur
19
Brand
17
Markenartikel
17
Marketing
14
Reputation
13
Beziehungsmarketing
10
Higher education institution
10
Hochschule
10
Relationship marketing
10
Welt
10
World
10
Corporate image
8
Malaysia
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Designation of origin
7
Herkunftsbezeichnung
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
Customer satisfaction
6
International marketing
6
Internationales Marketing
6
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Language
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English
3
Author
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Melewar, T. C.
3
Bang, Nguyen
2
Merrilees, Bill
1
Schultz, Don E.
1
Srivoravilai, Nopporn
1
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Asia-Pacific journal of business administration
1
Facets of corporate identity, communication, and reputation
1
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ECONIS (ZBW)
3
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1
Asia branding : connecting brands, consumers and companies
Bang, Nguyen
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011854639
Saved in:
2
Special issue on connecting brands, consumers and companies in Asia : research, relevance and rigour
Melewar, T. C.
(
ed.
);
Bang, Nguyen
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011471640
Saved in:
3
Corporate reputation building : an Asian perspective
Srivoravilai, Nopporn
;
Melewar, T. C.
- In:
Facets of corporate identity, communication, and reputation
,
(pp. 211-227)
.
2008
Persistent link: https://www.econbiz.de/10003690705
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