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~subject:"Transnational corporation"
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Transnational corporation
Brand management
71
Markenführung
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Corporate reputation
51
Firmenimage
48
Consumer behaviour
34
Konsumentenverhalten
34
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Markenimage
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Öffentlichkeitsarbeit
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Marketingmanagement
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Markenarchitektur
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Higher education institution
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Designation of origin
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Herkunftsbezeichnung
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Place marketing
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Social Web
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Social web
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Standortmarketing
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Melewar, T. C.
5
Chigovanyika, T.
1
Gupta, S.
1
Gupta, Suraksha
1
McCann, Christopher D.
1
Navare, Jyoti
1
Osborne, Luc
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Pickton, D.
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Roslin, Rosmimah Mohd
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Handbook of corporate communication and public relations : pure and applied
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Asia Pacific business
1
Journal of marketing communications
1
The European business journal
1
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ECONIS (ZBW)
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1
Investigating the implications of business and culture on the behaviour of customers of international firms
Gupta, Suraksha
;
Navare, Jyoti
;
Melewar, T. C.
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 65-77
Persistent link: https://www.econbiz.de/10008907888
Saved in:
2
MNE executive insights into international advertising programme standardisation
Melewar, T. C.
;
Pickton, D.
;
Gupta, S.
;
Chigovanyika, T.
- In:
Journal of marketing communications
15
(
2009
)
5
,
pp. 345-365
Persistent link: https://www.econbiz.de/10003923343
Saved in:
3
Hypermarkets and the small retailers in Malaysia : exploring retailers' competitive abilities
Roslin, Rosmimah Mohd
;
Melewar, T. C.
- In:
Journal of Asia Pacific business
9
(
2008
)
4
,
pp. 329-343
Persistent link: https://www.econbiz.de/10003794550
Saved in:
4
Facets of the global corporate brand
Melewar, T. C.
;
McCann, Christopher D.
- In:
Handbook of corporate communication and public …
,
(pp. 158-166)
.
2004
Persistent link: https://www.econbiz.de/10002559120
Saved in:
5
Can Swiss multinational corporations be considered truly global firms?
Melewar, T. C.
;
Osborne, Luc
- In:
The European business journal
15
(
2003
)
1
,
pp. 24-34
Persistent link: https://www.econbiz.de/10001841389
Saved in:
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