This study uses a qualitative content analysis with mixed-methods to examine how The Hindu (India) and Dawn (Pakistan) reported three key India-Pakistan conflicts: the Mumbai (2008), Uri (2016), and Pulwama (2019) attacks. By analyzing 1099, 523, and 638 stories from The Hindu and 436, 425, and...

This study aims to investigate the engagement with South Korean dramas within the context of South Asia, examining various factors such as gender-based differences, geographical variations, viewing frequencies, mediums, and patterns. The study uses the narrative engagement scale to explore...

The study focuses on the influence of narrative performance in theatre advertisements on various dimensions of audience engagement. Theatre advertisements, comprising promotional content showcased before, during, or after cinema screening, target a captivated audience sharing an interest in...

This chapter delves into the emerging themes and trends of propaganda journalism in the print media of India and Pakistan, focusing on their coverage of the Kashmir conflicts. Through a thematic comparative analysis of case studies, including the Mumbai, Uri, and Pulwama attacks, the research...

The BRICS coalition, comprising Brazil, Russia, India, China, and South Africa, has emerged as a formidable force in the global economy, significantly influencing global trade patterns and economic policies. This study explores the long-term trends in international trade and economic openness...

This study investigates the influence of artificial intelligence (AI) on student enrollment in higher educational institutions in Kerala, with a particular emphasis on the mediating role of customer relationship management (CRM) systems. Employing a descriptive research design, a self-prepared...

This study examines how AI-powered scripting, particularly through ChatGPT, is changing Malayalam cinema. Interviews with 30 prominent scriptwriters provide insights into the integration of AI into the scripting process. The findings highlight ChatGPT's role as a collaborative tool, aiding in...

This research explores into the dynamics of social media usage among wedding photographers for enhanced customer engagement in Kerala, India. A thorough survey involving 350 photographers selected through purposive sampling was conducted. The survey instrument was crafted based on the Unified...

This study surveyed 568 young adults aged 18 to 22 in Karnataka, India, using an online questionnaire to explore food consumption patterns and socio-economic factors. Data collected from January to March 2024 covered demographics, food habits, and purchasing behaviors, analyzed through Furnham...