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The rapidly aging world : implications for marketing

Gentry, James W.; Mittelstaedt, Robert A. - In: Global business review 18 (2017) 3, pp. 1-18

Persistent link: https://www.econbiz.de/10011745459

Comments on Roger Layton's "There could be more to marketing than you might have thought!"

Mittelstaedt, Robert A. - In: Australasian marketing journal 24 (2016) 3, pp. 250-251

Persistent link: https://www.econbiz.de/10011596822

Book Review: The Master Switch: The Rise and Fall of Information Empires

Mittelstaedt, Robert A. - In: Journal of macromarketing : examining the interactions … 32 (2012) 2, pp. 228-230

Persistent link: https://www.econbiz.de/10009976125

Book Review: The Great AP and the Struggle for Small Business in America

Mittelstaedt, Robert A. - In: Journal of macromarketing : examining the interactions … 32 (2012) 4, pp. 434-435

Persistent link: https://www.econbiz.de/10010045488

The Public Domain: Enclosing the Commons of the Mind

Mittelstaedt, Robert A. - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 414-417

Persistent link: https://www.econbiz.de/10009812904

Remittances as social exchange : the critical, changing role of family as the social network

Gentry, James W.; Mittelstaedt, Robert A. - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 23-32

Persistent link: https://www.econbiz.de/10003955669

Remittances as Social Exchange: The Critical, Changing Role of Family as the Social Network

Gentry, James W.; Mittelstaedt, Robert A. - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 23-33

Persistent link: https://www.econbiz.de/10008388416

Book Review: Steve Knopper Appetite for Self Destruction: The Spectacular Crash of the Record Industry in the Digital Age New York, NY: Free Press, 2009. 320 pp. $24.95. ISBN 1-41-655215-4. Lawrence Lessig Remix: Making Art and Commerce Thrive in the Hybrid Economy New York, NY: Penguin Press, 2008. 352 pp. $25.95. ISBN 1-59-420172-2

Mittelstaedt, Robert A. - In: Journal of macromarketing : examining the interactions … 30 (2010) 4, pp. 402-406

Persistent link: https://www.econbiz.de/10008720920

Health care choices in the United States and the constrained consumer : a marketing systems perspective on access and assortment in health care

Mittelstaedt, John D.; Duke, Charles R.; Mittelstaedt, … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 95-101

Persistent link: https://www.econbiz.de/10003875239

Entrepreneurs or Investors : Do Multi-Unit Franchisees Have Different Philosophical Orientations?

Grunhagen, Marko - 2009

Researchers have yet to determine why franchisees opt so frequently for multi-unit ownership.The purpose of this study is to investigate the theory that franchisees with entrepreneurial motivations are more likely than others to become multi-unit owners.Following a discussion in which area...

Persistent link: https://www.econbiz.de/10013154372

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