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Search: person:"Morris, Jon D."
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Consumer behaviour
8
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8
Advertising effects
7
Emotion
7
Werbewirkung
7
Advertising
5
Werbung
5
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3
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Psychology of advertising
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Relationship marketing
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Satisfaction
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English
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Morris, Jon D.
13
Ju, Ilyoung
2
Kim, Jooyoung
2
Morton, Cynthia R.
2
Bashir, Aqsa
1
Chang, Yonghwan
1
Cho, Chang-Hoan
1
Choi, Chang Won
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Choi, Yunmi
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Dodoo, Naa Amponsah
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Geason, James A.
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Jang, Wonseok Eric
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Johnson, Benjamin K.
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Jun, Jong Woo
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Kim, Eunice
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Ko, Yong Jae
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Mueller, Sophia
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Sharma, Bhakti
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Shen, Feng
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Swait, Joffre
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Wen, Jing
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Wen, Taylor Jing
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Journal of advertising research
3
Journal of current issues and research in advertising
2
Journal of current issues and research in advertising : JCIRA
2
Advertising theory
1
Health marketing quarterly
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing communications
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Psychology & marketing
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ECONIS (ZBW)
10
OLC EcoSci
3
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1
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
2
Empowering emotion : the driving force of share and purchase intentions in viral advertising
Wen, Taylor Jing
;
Choi, Chang Won
;
Wu, Linwan
;
Morris, …
- In:
Journal of current issues and research in advertising
43
(
2022
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10012821765
Saved in:
3
The effects of nostalgia cues in sexual health advertising
Morton, Cynthia R.
;
Williams, Sabrina
;
Morris, Jon D.
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 207-221
Persistent link: https://www.econbiz.de/10012313093
Saved in:
4
The role of consumer affect on visual social networking sites : how consumers build brand relationships
Bashir, Aqsa
;
Wen, Jing
;
Kim, Eunice
;
Morris, Jon D.
- In:
Journal of current issues and research in advertising
39
(
2018
)
2
,
pp. 178-191
Persistent link: https://www.econbiz.de/10012242967
Saved in:
5
The influence of life satisfaction on nostalgic advertising and attitude toward a brand
Ju, Ilyoung
;
Jun, Jong Woo
;
Dodoo, Naa Amponsah
; …
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 413-427
Persistent link: https://www.econbiz.de/10011745800
Saved in:
6
Decoding neural responses to emotion in television commercials : an integrative study of self-reporting and fMRI measures
Shen, Feng
;
Morris, Jon D.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011518152
Saved in:
7
Are social marketing and advertising communications (SMACs) meaningful? : a survey of Facebook user emotional responses, source credibility, personal relevance, and perceived intrusiveness
Morris, Jon D.
;
Choi, Yunmi
;
Ju, Ilyoung
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
2
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011529753
Saved in:
8
Scarcity message effects on consumption behavior : limited edition product considerations
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Morris, Jon D.
; …
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 989-1001
Persistent link: https://www.econbiz.de/10011373120
Saved in:
9
Theories of emotion and affect in marketing communications
Morris, Jon D.
- In:
Advertising theory
,
(pp. 85-104)
.
2012
Persistent link: https://www.econbiz.de/10009526920
Saved in:
10
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
1
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