Search Results - person:"Morwitz, Vicki G."

Comments on "AI and the advent of the cyborg behavioral scientist"

Blythe, Paul Andrew; Kulis, Christopher; McGraw, A. Peter; … - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 2, pp. 316-328

Persistent link: https://www.econbiz.de/10015358388

Digital therapy for negative consumption experiences : the impact of emotional and rational reviews on review writers

Wu, Alisa Yinghao; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 51 (2025) 5, pp. 937-958

Persistent link: https://www.econbiz.de/10015338627

Demographic pricing in the digital age : assessing fairness perceptions in algorithmic versus human-based price discrimination

Duani, Nofar; Barasch, Alixandra; Morwitz, Vicki G. - In: Journal of the Association for Consumer Research : JACR 9 (2024) 3, pp. 257-268

Persistent link: https://www.econbiz.de/10014633454

Algorithmic Pricing : Implications for Consumers, Managers, and Regulators

Spann, Martin; Bertini, Marco; Koenigsberg, Oded; … - National Bureau of Economic Research - 2024

Over the past decade, an increasing number of firms have delegated pricing decisions to algorithms in consumer markets such as travel, entertainment, and retail; business markets such as digital advertising; and platform markets such as ride-sharing. This trend, driven primarily by the increased...

Persistent link: https://www.econbiz.de/10014576568

Proximity bias : interactive effect of spatial distance and outcome valence on probability judgments

Hong, Jennifer Seokhwa; Longoni, Chiara; Morwitz, Vicki G. - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 18-34

Persistent link: https://www.econbiz.de/10014470731

How using a paper versus mobile calendar influences everyday planning and plan fulfillment

Huang, Yanliu; Yang, Zhen; Morwitz, Vicki G. - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 1, pp. 115-122

Persistent link: https://www.econbiz.de/10014289746

The role of gender in pay-what-you-want contexts

Santana, Shelle; Morwitz, Vicki G. - In: Journal of marketing research 58 (2021) 2, pp. 265-281

Persistent link: https://www.econbiz.de/10012492700

The role of numbers in the customer journey

Santana, Shelle; Thomas, Manoj; Morwitz, Vicki G. - In: Journal of retailing 96 (2020) 1, pp. 138-154

Persistent link: https://www.econbiz.de/10012295814

Consumer reactions to drip pricing

Santana, Shelle; Dallas, Steven K.; Morwitz, Vicki G. - In: Marketing science 39 (2020) 1, pp. 188-210

Persistent link: https://www.econbiz.de/10012183083

Creating boundary-breaking, marketing-relevant consumer research

MacInnis, Deborah J.; Morwitz, Vicki G.; Botti, Simona; … - In: Journal of marketing 84 (2020) 2, pp. 1-23

Persistent link: https://www.econbiz.de/10012176482

1
2
3
4
5
6
7
8
9
Next
Last