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Appel, Gil
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Marketing letters : a journal of research in marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Technological forecasting & social change : an international journal
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Marketing Science
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Discussion Papers / Center for Mathematical Studies in Economics and Management Science (CMS-EMS), Kellogg Graduate School of Management
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MSI reports : working paper series
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Innovation diffusion models of new product acceptance
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Adoption patterns over time : a replication
Appel, Gil
;
Muller, Eitan
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 499-511
Persistent link: https://www.econbiz.de/10012793469
Saved in:
2
Does new product growth accelerate across technology generations?
Stremersch, Stefan
;
Muller, Eitan
;
Peres, Renana
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 103-120
Persistent link: https://www.econbiz.de/10003976727
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