In the attraction effect, adding a dominated third option to a choice set of two options can reverse the preference for the original two options, and even increase one of the option's choice share. This constitutes a violation of the axioms of regularity and independence from irrelevant...

Three experiments systematically explore the robustness of stated preference estimates of health-related quality of life (hereafter HR-QoL), a core component of the QALY calculation. The presentation of health information is manipulated to discover how the judged severities of health states...

Loss aversion is widely regarded as the most robust and ubiquitous finding in behavioural economics. According to the loss aversion hypothesis, the subjective value of losses exceeds the subjective value of equivalent gains. One common assumption in the literature is that this asymmetry...

A behavioural study was performed using adult internet users in the UK. Subjects answered questions about Contract For Difference products that tested their understanding of the risks associated with these products, and also their personal perceptions of the products. Subjects answered these...