This research article contributes to the advancement of the medical and wellness tourism supply chain through the development of a robust mathematical model aimed at optimizing profitability. Rooted in the principles of open innovation, our study delves into innovative avenues to enhance the...

One of the industries with the fastest growth rates worldwide, and notably in Thailand, is medical tourism. With connections to Cambodia and Laos, Ubon Ratchathani is located in lower northeastern Thailand, close to Vietnam and Myanmar. Therefore, there is a significant chance that this region...

This research aimed to design a transportation model for the international trade of agricultural products between Thailand, Laos, and Cambodia, known as the Great Mekong Subregion (GMS). Agricultural products are transported from a farmers' cooperative to a foreign end market. The mathematical...