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Search: person:"Ngo, Liem Viet"
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Consumer behaviour
14
Konsumentenverhalten
14
Beziehungsmarketing
12
Marketing management
12
Marketingmanagement
12
Relationship marketing
12
Innovation
11
Australia
10
Australien
10
Brand management
10
Firm performance
10
Markenführung
10
Unternehmenserfolg
9
Brand image
8
Customer satisfaction
8
Markenimage
8
Innovation management
7
Innovationsmanagement
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Kundenzufriedenheit
7
Brand
6
Markenartikel
6
Customer value
5
Dienstleistungssektor
5
Kundenwert
5
Resource-based view
5
Ressourcenorientierter Ansatz
5
Service industry
5
B-to-B-Marketing
4
Betriebliche Wertschöpfung
4
Business-to-business marketing
4
Emotion
4
Knowledge transfer
4
Leistungsmotivation
4
Resources
4
Service quality
4
Value creation
4
Wissenstransfer
4
Work motivation
4
Arbeitszufriedenheit
3
Dienstleistungsqualität
3
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Undetermined
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Free
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Article
94
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Article in journal
59
Aufsatz in Zeitschrift
59
research-article
3
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English
72
Undetermined
23
Author
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Ngo, Liem Viet
91
O'Cass, Aron
34
Bucic, Tania
8
Gregory, Gary
6
Northey, Gavin
6
Luu, Ngoc
5
BUCIC, TANIA
4
Heirati, Nima
4
Lu, Lu
4
NGO, LIEM VIET
4
Patterson, Paul G.
4
Siahtiri, Vida
4
An, Jake
3
Cuong, Pham Hung
3
Gregory, Gary D.
3
Mathies, Christine
3
Nguyen Phong Nguyen
3
Paramita, Widya
3
Sinha, Ashish
3
Surachartkumtonkun, Jiraporn
3
Bagozzi, Richard P.
2
Cadeaux, Jack
2
Chylinski, Mathew
2
Hau, Le Nguyen
2
Le Nguyen Hau
2
Lee, Jenny
2
Lee, Jenny (Jiyeon)
2
Nguyen Tuyet-Mai
2
Nguyen, Nguyen Phong
2
Nguyen, Oanh Dinh Yen
2
Oanh Dinh Yen Nguyen
2
Pham Hung Cuong
2
Quach, Sara
2
Septianto, Felix
2
Thaichon, Park
2
Thi Nguyet Que Nguyen
2
Tran Ha Minh Quan
2
Tran, Quan
2
Andonopoulos, Vasiliki
1
Azmat, Fara
1
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Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of retailing and consumer services
8
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
6
Australasian marketing journal
5
Journal of business research : JBR
5
Journal of strategic marketing
5
International journal of innovation management
4
Journal of Services Marketing
4
The journal of services marketing
4
Asia Pacific journal of marketing and logistics
3
Australian journal of management
3
Journal of marketing management : MM
3
British journal of management : BJM
2
European Journal of Marketing
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing : EJM
2
International Journal of Innovation Management (ijim)
2
Journal of Business & Industrial Marketing
2
Journal of Business Research
2
Journal of Knowledge Management
2
Journal of Product & Brand Management
2
The journal of brand management : an international journal
2
Australian Journal of Management
1
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of knowledge management
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Long range planning : LRP ; international journal of strategic management
1
Marketing intelligence & planning
1
Psychology & marketing
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
60
OLC EcoSci
18
Other ZBW resources
12
RePEc
5
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95
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1
Reimagining how meaningfulness can be reconciled with marketing
Ngo, Liem Viet
;
Bagozzi, Richard P.
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10014584809
Saved in:
2
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
3
How brand innovativeness generates positive word of mouth
Pham Hung Cuong
;
Nguyen-Le, Xuan-Doanh
;
Ngo, Liem Viet
; …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10014631536
Saved in:
4
A collision of strategic orientations : entrepreneurial orientation and customer relationship orientation in a collectivist cultural context
Ngo, Liem Viet
;
Shinkle, George A.
;
Patterson, Paul G.
- In:
Australian journal of management
49
(
2024
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10014578067
Saved in:
5
The dark side of artificial intelligence in marketing : meta-analytics review
Barari, Mojtaba
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1234-1256
Persistent link: https://www.econbiz.de/10015056983
Saved in:
6
Less is more! : a pathway to consumer's transcendence
Duong, Trang Thi-Thuy
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253537
Saved in:
7
The crisis cloud's silver linings : the effects of hope and gratitude on employee burnout and engagement
Surachartkumtonkun, Jiraporn
;
Ngo, Liem Viet
;
Shao, Wei
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364476
Saved in:
8
How do crazy rich Asians perceive sustainable luxury? : investigating the determinants of consumers' willingness to pay a premium price
Lim Xin Jean
;
Hwa, Jacky Cheah Jun
;
Ngo, Liem Viet
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014372606
Saved in:
9
Turning lurkers into innovation agents : an interactionist perspective of self-determinant theory
Nguyen Tuyet-Mai
;
Ngo, Liem Viet
;
Paramita, Widya
- In:
Journal of business research : JBR
141
(
2022
),
pp. 822-835
Persistent link: https://www.econbiz.de/10013168020
Saved in:
10
Motivation in organisational online knowledge sharing
Nguyen Tuyet-Mai
;
Ngo, Liem Viet
;
Gregory, Gary
- In:
Journal of knowledge management
26
(
2022
)
1
,
pp. 102-125
Persistent link: https://www.econbiz.de/10012797921
Saved in:
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