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  • Search: person:"Nguyen, Trang Quynh"
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Year of publication
Subject
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Air transport 1 Airline 1 Brand 1 Brand management 1 Fluggesellschaft 1 International marketing 1 Internationales Marketing 1 Luftverkehr 1 M-bias 1 Markenartikel 1 Markenführung 1 Viet Nam 1 Vietnam 1 assumptions 1 bias 1 causal inference 1 causal mediation analysis 1 collider 1 collider bias 1 collider-stratification bias 1 identification 1 mediation 1 selection bias 1
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Online availability
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Free 2 CC license 1 Undetermined 1
Type of publication
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Article 3
Type of publication (narrower categories)
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research-article 2 Aufsatz im Buch 1 Book section 1
Language
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English 3
Author
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Nguyen, Trang Quynh 2 Ogburn, Elizabeth L. 2 Ahmed, Zafar U. 1 Dafoe, Allan 1 Schmid, Ian 1 Stuart, Elizabeth A. 1 Tho Alang 1 Trang Quynh Thi Nguyen 1 Tri Dinh Minh Le 1
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Published in...
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Epidemiologic Methods 1 Journal of Causal Inference 1 Marketing Cases from Emerging Multinational Enterprises (eMNEs) : National Brands Asserting Themselves on the Global Stage 1
Source
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Other ZBW resources 2 ECONIS (ZBW) 1
Showing 1 - 3 of 3
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Vietnam Airlines: revamping its global brand
Trang Quynh Thi Nguyen; Tho Alang; Tri Dinh Minh Le; … - In: Marketing Cases from Emerging Multinational Enterprises …, (pp. 117-138). 2024
Persistent link: https://www.econbiz.de/10015175822
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Clarifying causal mediation analysis: Effect identification via three assumptions and five potential outcomes
Nguyen, Trang Quynh; Schmid, Ian; Ogburn, Elizabeth L.; … - In: Journal of Causal Inference 10 (2022) 1, pp. 246-279
Abstract Causal mediation analysis is complicated with multiple effect definitions that require different sets of assumptions for identification. This article provides a systematic explanation of such assumptions. We define five potential outcome types whose means are involved in various effect...
Persistent link: https://www.econbiz.de/10014610923
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The Magnitude and Direction of Collider Bias for Binary Variables
Nguyen, Trang Quynh; Dafoe, Allan; Ogburn, Elizabeth L. - In: Epidemiologic Methods 8 (2019) 1
Abstract Suppose we are interested in the effect of variable X on variable Y . If X and Y both influence, or are associated with variables that influence, a common outcome, called a collider , then conditioning on the collider (or on a variable influenced by the collider – its “child”)...
Persistent link: https://www.econbiz.de/10014590636
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