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Subject
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Consumer attitudes 1 Consumer behaviour 1 Customer integration 1 Internet marketing 1 Konsumentenverhalten 1 Kundenintegration 1 Online-Marketing 1 Social Web 1 Social web 1 User-generated content 1 Verbrauchereinstellung 1 Viet Nam 1 Vietnam 1 Viral marketing 1 Virales Marketing 1 Web 2.0 technologies 1 Web 2.0-Technologien 1 social media 1 theory of planned behavior 1 uses and gratifications 1
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Article 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Luu Thi Minh Nghia 1 Nguyen Minh Duong 1
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VNU journal of economics and business 1
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ECONIS (ZBW) 1
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An empirical study of the motivations for intention to read brand-related user-generated content on social media in Vietnam
Luu Thi Minh Nghia; Nguyen Minh Duong - In: VNU journal of economics and business 1 (2021) 2, pp. 43-55
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