Drawing on the transaction cost analysis perspective, this study examines how three types of exchange risks influence performance in exporter-importer exchange relationships. These risks include cultural distance, which gives rise to behavioral uncertainty and its associated measurement problem;...

Drawing on the transaction cost analysis perspective, this study examines how three types of exchange risks influence performance in exporter-importer exchange relationships. These risks include cultural distance, which gives rise to behavioral uncertainty and its associated measurement problem;...

This research on relationship marketing aims to revisit and reposition different foci of trust, commitment, and performance perception in the export/import relationships and explore the interconnectedness effects. We have collected self-reported survey questionnaire responses from 142 non-oil...

This research on relationship marketing aims to revisit and reposition different foci of trust, commitment, and performance perception in the export/import relationships and explore the interconnectedness effects. We have collected self-reported survey questionnaire responses from 142 non-oil...

"Marketing in Latin America and the Caribbean Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other's business cultures and marketplaces. Marketing in Latin America and the Caribbean is a...

SECTION 1 - MARKETING STRATEGYBessLime Experience LimitedMarvin H. Pacheco GAIA Group: Business with a PurposeEvodio KalteneckerUTech: The Marketing Seminar's RebirthNeleen Leslie-Piper and Petula SeniorDEPCO PERÚ: Facing Changes in the MarketOtto Regalado-Pezúa and Leonardo Toro Andrés Carne...