Pearse, Noel James; Peterlin, Judita - In: Journal of Research in Marketing and Entrepreneurship 21 (2019) 2, pp. 149-162
Purpose: From the perspective of role identity theory, the purpose of this paper is to explain how an artistic creative entrepreneur has set up and operates a business that incorporates a component of social responsibility into the business model. Design/methodology/approach: An explanatory...