Search Results - person:"Nordfält, Jens"

Understanding how music influences shopping on weekdays and weekends

Ahlbom, Carl-Philip; Roggeveen, Anne L.; Grewal, Dhruv; … - In: Journal of marketing research 60 (2023) 5, pp. 987-1007

Persistent link: https://www.econbiz.de/10014384298

Utilising eye-tracking data in retailing field research : a practical guide

Nordfält, Jens; Ahlbom, Carl-Philip - In: Journal of retailing 100 (2024) 1, pp. 148-160

Persistent link: https://www.econbiz.de/10014527112

Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences

Grewal, Dhruv; Benoit, Sabine; Noble, Stephanie M.; … - In: Journal of retailing 99 (2023) 4, pp. 487-504

Persistent link: https://www.econbiz.de/10014465640

The impact of in-store inspirational (vs. deal-oriented) communication on spending : the importance of activating consumption goal completion

Grewal, Dhruv; Ahlbom, Carl-Philip; Noble, Stephanie M.; … - In: Journal of marketing research 60 (2023) 6, pp. 1071-1094

Persistent link: https://www.econbiz.de/10014427276

In-store endcap projections and their effect on sales

Schweiger, Elisa B.; Ahlbom, Carl-Philip; Nordfält, Jens; … - In: Journal of retailing 99 (2023) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10014283353

Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies

Roggeveen, Anne L.; Grewal, Dhruv; Karsberg, John; … - In: Journal of retailing 97 (2021) 1, pp. 81-98

Persistent link: https://www.econbiz.de/10012514575

The sales impact of using handheld scanners : evidence from the field

Grewal, Dhruv; Noble, Stephanie M.; Ahlbom, Carl-Philip; … - In: Journal of marketing research 57 (2020) 3, pp. 527-547

Persistent link: https://www.econbiz.de/10012214322

Pricing in the modern world: the role of price-related and non-price related cues

Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: Journal of Product & Brand Management 23 (2014) 6, pp. 397-400

Purpose – This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted. Design/methodology/approach – The purpose is to explore how different...

Persistent link: https://www.econbiz.de/10014897025

An empirical analysis of the joint effects of shoppers’ goals and attribute display on shoppers’ evaluations

Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; … - In: Journal of marketing 82 (2018) 3, pp. 142-156

Persistent link: https://www.econbiz.de/10011850437

Reframing the discount as a comparison against the sale price : does it make the discount more attractive?

Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351

Persistent link: https://www.econbiz.de/10011878689