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Search: person:"Nunes, Joseph C."
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Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
4
Kundenbindungsprogramm
4
Loyalty program
4
Music
4
Relationship marketing
4
Luxury goods
3
Luxusgüter
3
Musik
3
Bewertung
2
Brand image
2
Creativity
2
Evaluation
2
Experiment
2
Kreativität
2
Markenimage
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Music industry
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Musikwirtschaft
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USA
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United States
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authenticity
2
creativity
2
Advertising
1
Aesthetic goods
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Aesthetics
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Artist
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Artists
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Audience partitioning
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Bekleidungsindustrie
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Blockbuster
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Brand extension
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Brand management
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COM-Poisson
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Category boundaries
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English
19
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German
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Nunes, Joseph C.
37
Drèze, Xavier
14
Boatwright, Peter
5
Ordanini, Andrea
5
Han, Young Jee
4
Valsesia, Francesca
4
Hsee, Christopher K.
3
Borle, Sharad
2
Dréze, Xavier
2
Fitzsimons, Gavan J.
2
Kadane, Joseph B.
2
Leclerc, France
2
Matta, Shashi
2
Nunes, Joseph C
2
Williams, Patti
2
Cillo, Paola
1
Drze, Xavier
1
Galit, Shmueli
1
Ghoshal, Tanuka
1
Giambastiani, Gaia
1
Jee Han, Young
1
Nanni, Anastasia
1
Ordanin, Andrea
1
Park, C.Whan
1
Prandelli, Emanuela
1
Proserpio, Davide
1
Scopelliti, Irene
1
Shmueli, Galit
1
Weber, Elke U.
1
Yorkston, Eric
1
Yorkston, Eric A
1
Yorkston, Eric A.
1
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Journal of marketing
6
Journal of marketing research : JMR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
MSI reports : working paper series
4
Journal of Consumer Research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Aestetics and style in strategy
1
Harvard business review : HBR
1
Harvard business review on retailing and merchandising
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing letters : a journal of research in marketing
1
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
1
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ECONIS (ZBW)
18
OLC EcoSci
16
RePEc
5
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1
Changing style in style-changing industries : the role of critics as gatekeepers in high-end fashion
Cillo, Paola
;
Nunes, Joseph C.
;
Prandelli, Emanuela
; …
- In:
Aestetics and style in strategy
,
(pp. 171-197)
.
2021
Persistent link: https://www.econbiz.de/10012427891
Saved in:
2
I am not talking to you : partitioning an audience in an attempt to solve the self-promotion dilemma
Valsesia, Francesca
;
Nunes, Joseph C.
;
Ordanini, Andrea
- In:
Organizational behavior and human decision processes : …
165
(
2021
),
pp. 76-89
Persistent link: https://www.econbiz.de/10012610396
Saved in:
3
The concept of authenticity : what it means to consumers
Nunes, Joseph C.
;
Ordanini, Andrea
;
Giambastiani, Gaia
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012593250
Saved in:
4
The positive effect of not following others on social media
Valsesia, Francesca
;
Proserpio, Davide
;
Nunes, Joseph C.
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1152-1168
Persistent link: https://www.econbiz.de/10012391118
Saved in:
5
The featuring phenomenon in music : how combining artists of different genres increases a song’s popularity
Ordanin, Andrea
;
Nunes, Joseph C.
;
Nanni, Anastasia
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10011964333
Saved in:
6
From fewer blockbusters by more superstars to more blockbusters by fewer superstars : how technological innovation has impacted convergence on the music chart
Ordanini, Andrea
;
Nunes, Joseph C.
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 297-313
Persistent link: https://www.econbiz.de/10011527092
Saved in:
7
What wins awards is not always what I buy : how creative control affects authenticity and thus recognition (but not liking)
Valsesia, Francesca
;
Nunes, Joseph C.
;
Ordanini, Andrea
- In:
Journal of consumer research : JCR ; an …
42
(
2015/16
)
6
,
pp. 897-914
Persistent link: https://www.econbiz.de/10011489858
Saved in:
8
The power of repetition : repetitive lyrics in a song increase processing fluency and drive market success
Nunes, Joseph C.
;
Ordanini, Andrea
;
Valsesia, Francesca
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10011374546
Saved in:
9
Multiple reference points in sequential hedonic evaluation : an empirical analysis
Ghoshal, Tanuka
;
Yorkston, Eric
;
Nunes, Joseph C.
; …
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 563-577
Persistent link: https://www.econbiz.de/10010489709
Saved in:
10
Recurring goals and learning : the impact of successful reward attainment on purchase behavior
Drèze, Xavier
;
Nunes, Joseph C.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 268-281
Persistent link: https://www.econbiz.de/10008988450
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