Search Results - person:"Nuttapol Assarut"

The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing

Earth Chandrruangphen; Nuttapol Assarut; Sukree Sinthupinyo - In: Cogent business & management 9 (2022) 1, pp. 1-29

Small individual sellers and retailers use live streaming as a direct selling channel to demonstrate and sell their products. This study proposes a framework that examines the influence of live streaming attributes on customer trust and intentions to watch and purchase fashion clothing. Drawing...

Persistent link: https://www.econbiz.de/10014425710

Impact of green supply chain management practices on employee engagement and organizational commitment : mediating role of firm performance

Krisana Visamitanan; Nuttapol Assarut - In: Global business review 25 (2024) 5, pp. 1336-1355

Persistent link: https://www.econbiz.de/10015163105

The effects of live streaming attributes on consumer trust and shopping intentions for fashion clothing

Chandrruangphen, Earth; Assarut, Nuttapol; Sinthupinyo, … - In: Cogent Business & Management 9 (2022) 1, pp. 1-29

Persistent link: https://www.econbiz.de/10014505467

Live streaming commerce from the sellers' perspective : implications for online relationship marketing

Apiradee Wongkitrungrueng; Nassim Dehouche; Nuttapol Assarut - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 488-518

Persistent link: https://www.econbiz.de/10012249095

The role of live streaming in building consumer trust and engagement with social commerce sellers

Apiradee Wongkitrungrueng; Nuttapol Assarut - In: Journal of business research : JBR 117 (2020), pp. 543-556

Persistent link: https://www.econbiz.de/10012287967

Low-risk innovative ideas with high self-confidence : innovation process characteristics in ASEAN countries

Furue, Nanami; Yuhanis Abdul Aziz; Mori, Koichiro; … - In: International journal of innovation and technology … 17 (2020) 2, pp. 2050012-1-2050012-19

Persistent link: https://www.econbiz.de/10012296041

The impact of perceived counterfeit luxury brand proliferation on luxury brand values and patronage intention

Srisomthavil, Natee; Nuttapol Assarut - In: Market : review for marketing theory and practice 30 (2018) 1, pp. 41-60

Persistent link: https://www.econbiz.de/10011994706

Applying psychic distance to services internationalization : a case study of Thai caregivers and Japanese elderly

Nuttapol Assarut; Patnaree Srisuphaolarn - In: Journal of Asia Pacific business 19 (2018) 4, pp. 228-245

Persistent link: https://www.econbiz.de/10011955259

Consumer innovativeness and opinion leadership : revisiting consumer characteristics in new product diffusion model

Somkiat Eiamkanchanalai; Nuttapol Assarut - In: Global business & economics review 18 (2016) 1, pp. 15-27

Persistent link: https://www.econbiz.de/10011738547

The effect of previous experience and travel motivation on behavioral intention : moderating the influence of the new-age elderly of an emerging country

Salitta Saribut; Khahan Na-Nan; Nuttapol Assarut - In: International journal of applied business and economic … 15 (2017) 2, pp. 103-120

Persistent link: https://www.econbiz.de/10011877905