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  • Search: person:"O'Shaughnessy, Nicholas Jackson"
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Year of publication
Subject
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Marketing 6 Consumer behaviour 5 Konsumentenverhalten 5 Marketing theory 5 Marketingtheorie 5 Verbraucherverhalten 4 Politics 3 Politik 3 Propaganda 3 Theorie 3 Theory 3 Advertising 2 Consumer behavior 2 Consumers 2 Contemporary history 2 Criticism 2 Deutschland 2 Deutschland (bis 1945) 2 Dienstleistung 2 Eingeschränkte Rationalität 2 Faschismus 2 Fascism 2 Germany (until 1945) 2 History of economic thought 2 Ideologie 2 Ideology 2 Islam 2 Kritik 2 Marketing management 2 Marketingmanagement 2 Nationalsozialismus 2 Political communication 2 Political marketing 2 Politische Kommunikation 2 Postmoderne 2 Postmodernism 2 Product 2 Produkt 2 Psychological aspects 2 Services 2
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Online availability
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Undetermined 4
Type of publication
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Article 18 Book / Working Paper 10
Type of publication (narrower categories)
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Article in journal 11 Aufsatz in Zeitschrift 11 Aufsatz im Buch 2 Book section 2 Reprint 2 Bibliographie 1
Language
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English 22 Undetermined 6
Author
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O'Shaughnessy, Nicholas Jackson 28 O'Shaughnessy, John 15 Baines, Paul R. 2 Henneberg, Stephen C. 2 Lusch, Robert F. 2 Vargo, Stephen L. 2 Baines, Paul 1 Brown, Stephen 1 Butler, Sara 1 Crawford, Ian 1 Hackley, Chris 1 Henneberg, Stephan 1 Hunt, Shelby D. 1 Marsh, Charles 1 Miles, Christopher 1 Moloney, Kevin 1 Mortimore, Roger 1 Nilsson, Tomas 1 Phillips, Barbara J. 1 Richards, Barry 1 Scammell, Margaret 1 Tonks, David 1 Worcester, Robert 1
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Published in...
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European journal of marketing : EJM 9 Journal of marketing management : MM 3 Routledge interpretive marketing research 3 Marketing theory 2 Critical marketing : issues in contemporary marketing 1 Journal of advertising research 1 Journal of macromarketing : examining the interactions among markets, marketing, and society 1 Nonprofit marketing : sectoral applications 1 Routledge Studies in Fascism and the Far Right 1 Routledge studies in fascism and the far right 1
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Source
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ECONIS (ZBW) 18 OLC EcoSci 5 USB Cologne (EcoSocSci) 5
Showing 1 - 10 of 28
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Marketing (as) rhetoric : paradigms, provocations, and perspectives
Brown, Stephen; Hackley, Chris; Hunt, Shelby D.; Marsh, … - In: Journal of marketing management : MM 34 (2018) 15/16, pp. 1336-1378
Persistent link: https://www.econbiz.de/10011988070
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Marketing the Third Reich : persuasion, packaging and propaganda
O'Shaughnessy, Nicholas Jackson - 2018
Persistent link: https://www.econbiz.de/10011718037
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The politics of consumption and the consumption of politics : how authoritarian regimes shape public opinion by using consumer marketing tools
O'Shaughnessy, Nicholas Jackson - In: Journal of advertising research 57 (2017) 2, pp. 121-126
Persistent link: https://www.econbiz.de/10011709360
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Marketing the Third Reich : Persuasion, Packaging and Propaganda
O'Shaughnessy, Nicholas Jackson - 2017
Cover; Half Title; Title Page; Copyright Page; Table of Contents; List of figures; Preface; Introduction; Political marketing; And propaganda; Questions and reservations; A note on Selling Hitler: Propaganda and the Nazi Brand; Notes; PART I: Advocacy: The Nazi brand and its protagonists; 1. Was there a...
Persistent link: https://www.econbiz.de/10013181712
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Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
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Positioning in political marketing : how semiotic analysis adds value to traditional survey approaches
Baines, Paul; Crawford, Ian; O'Shaughnessy, Nicholas Jackson - In: Journal of marketing management : MM 30 (2014) 1/2, pp. 172-200
Persistent link: https://www.econbiz.de/10010338659
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Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.; Lusch, Robert F. - In: European journal of marketing : EJM 45 (2011) 7/8, pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
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Service-dominant logic: a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - In: European journal of marketing : EJM 45 (2011) 7, pp. 1310-1319
Persistent link: https://www.econbiz.de/10009166397
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The marketing power of emotion
O'Shaughnessy, John; O'Shaughnessy, Nicholas Jackson - 2003
Persistent link: https://www.econbiz.de/10004766433
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The dark side of political marketing : Islamist propaganda, reversal theory and British Muslims
Baines, Paul R.; O'Shaughnessy, Nicholas Jackson; … - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 478-495
Persistent link: https://www.econbiz.de/10008650067
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