Live selling in the e-market has been dominating e-commerce consumer behavior, raising competition among brands. Given that online purchasing and live selling rose significantly in the Philippines, this study aimed to assess the actual purchase of Filipinos from online live sellers....

The goal of this study is to find out what combination and number of features people prefer when selecting a marketplace platform. This study's target objects are marketplace platforms, which are among the top three most used by Indonesians. Conjoint analysis is used to assess consumer...

Innovative technology initiated the popularity of online investment platforms (OIPs) among households. However, acceptability and human factors affecting behavioral use has been underexplored despite its popularity. This study's main objective was to assess consumers' behavioral intention to...

Innovative technology initiated the popularity of online investment platforms (OIPs) among households. However, acceptability and human factors affecting behavioral use has been underexplored despite its popularity. This study's main objective was to assess consumers' behavioral intention to...

Indonesia is entering Industry 4.0, but is still not using supportive technology, especially in residential areas. A compact house is one of the dwellings built on limited modern land, providing flexible use of space according to the activities carried out by residents. The current version of...

This present research examines the behavioral intentions of Filipinos to use online grocery applications during the novel COVID-19 pandemic. The study proposes an integration of the health belief model (HBM) and the Unified Theory of Acceptance and Use of Technology (UTAUT2) to identify the...

The beer industry is one of the businesses affected during the COVID-19 pandemic. Despite the exponential growth of the beer industry throughout the years, this aspect of the beverage industry has gained limited attention and has been underexplored. This study aimed to provide a better and...

The beer industry is one of the businesses affected during the COVID-19 pandemic. Despite the exponential growth of the beer industry throughout the years, this aspect of the beverage industry has gained limited attention and has been underexplored. This study aimed to provide a better and...

This present research examines the behavioral intentions of Filipinos to use online grocery applications during the novel COVID-19 pandemic. The study proposes an integration of the health belief model (HBM) and the Unified Theory of Acceptance and Use of Technology (UTAUT2) to identify the...

The fashion industry has been continuously growing over the years, yet it is an industry that was greatly affected by the COVID-19 pandemic. The purpose of the study was to determine the factors affecting buying behavior of Filipinos towards clothing apparel during the COVID-19 pandemic. There...