Search Results - person:"Osman, Barbara"

Customer based performance of the hotel industry : analysis of service package and brand innovations

Kankam-Kwarteng, Collins; Amofah, Ofosu; Osei, Francis; … - In: Emerging Markets Journal : EMAJ 12 (2022) 2, pp. 9-18

Persistent link: https://www.econbiz.de/10014250653

Performance of restaurants: Recognizing competitive intensity and differentiation strategies

Kankam-Kwarteng, Collins; Osman, Barbara; Acheampong, … - In: Journal of Tourism, Heritage & Services Marketing 6 (2020) 3, pp. 25-34

Purpose: The purpose of this paper was to examine the relationships between differentiation strategies, competitive intensity and restaurant performance. It was also to estimate the effect of interaction terms of differentiation strategies and competitive intensity on restaurant performance....

Persistent link: https://www.econbiz.de/10012290025

Performance of restaurants : recognizing competitive intensity and differentiation strategies

Kankam-Kwarteng, Collins; Osman, Barbara; Acheampong, … - In: Journal of Tourism, Heritage & Services Marketing : JTHSM 6 (2020) 3, pp. 25-34

Persistent link: https://www.econbiz.de/10012506350

Performance of Restaurants : Recognizing Competitive Intensity and Differentiation Strategies

Kankam-Kwarteng, Collins; Osman, Barbara; Acheampong, … - 2020

Persistent link: https://www.econbiz.de/10014090149

Performance of restaurants: Recognizing competitive intensity and differentiation strategies

Kankam-Kwarteng, Collins; Osman, Barbara; Acheampong, … - 2020

Persistent link: https://www.econbiz.de/10015222786

Innovative low-cost strategy and firm performance of restaurants : the moderation of competitive intensity

Kankam-Kwarteng, Collins; Osman, Barbara; Donkor, Jacob - In: Asia Pacific journal of innovation and entrepreneurship … 13 (2019) 3, pp. 266-281

Persistent link: https://www.econbiz.de/10012153317