Innovating service-oriented business models in industrial business-to-business (B2B) contexts presents a complex and risky endeavor. Recently, System Dynamics (SD) modelling and simulation has been suggested as a tool for prototyping and experimentation in business model innovation (BMI)....

Abstract Technological advancements and evolving value orientations reshape future value creation and pose new requirements for service innovation. While a variety of disciplines are developing new approaches to drive service innovation, this is primarily done in isolation and generates only...

Abstract With the proliferation of artificial intelligence (AI) technologies, the collaboration of human and AI actors in value co-creation processes permeates various application domains. In this conceptual paper, we integrate concepts from human-AI collaboration and service research and...