India's adventure destinations offer a rich tapestry of experiences for enthusiasts, drawing visitors from around the globe. This study uses multi-criteria decision-making techniques, specifically AHP (Analytic Hierarchy Process) and TOPSIS (Technique for Order of Preference by Similarity to...

Destination weddings have become increasingly popular, offering couples a unique opportunity to exchange vows in exotic and picturesque locales. This study investigates the multifaceted dimensions of destination weddings in Uttarakhand, India, employing advanced statistical methodologies to...

Introduction to Service 4.0 and Customer-Centric Supply Chains -- Role of Big Data in Customer-Centric Service-Based Supply Chains -- Analytics Models for Customer-Centric Service-Based Supply Chains -- Achieving Customer-Centricity Through Data Analytics – Case Study on Women’s Clothing...

Wellness tourism, a burgeoning trend, entails travellers seeking destinations that offer services aimed at enhancing physical, mental, and emotional well-being. This study delved into the relationship between tourists' wellness experiences, their satisfaction levels, and their intentions to...