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  • Search: person:"Pattabhiramaiah, Adithya"
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Year of publication
Subject
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Consumer behaviour 7 Konsumentenverhalten 7 Newspaper 6 Press publisher 6 Presseverlag 6 Social Web 6 Social web 6 Zeitung 6 Internet marketing 5 Online-Marketing 5 Beziehungsmarketing 3 Relationship marketing 3 Social relations 3 Soziale Beziehungen 3 Spillover effect 3 Spillover-Effekt 3 USA 3 United States 3 Viral marketing 3 Virales Marketing 3 newspaper industry 3 Betriebliche Wertschöpfung 2 Corporate Social Responsibility 2 Corporate social responsibility 2 Digital goods 2 Digitale Güter 2 E-commerce 2 Electronic Commerce 2 Ernährung 2 Market structure 2 Marktstruktur 2 Mindestlohn 2 Minimum wage 2 Nutrition 2 Online retailing 2 Online-Handel 2 Preismanagement 2 Pricing strategy 2 Print advertising 2 Printwerbung 2
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Online availability
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Free 9 Undetermined 6
Type of publication
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Article 9 Book / Working Paper 9
Type of publication (narrower categories)
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Article in journal 8 Aufsatz in Zeitschrift 8 Arbeitspapier 1 Conference paper 1 Graue Literatur 1 Konferenzbeitrag 1 Non-commercial literature 1 Working Paper 1
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Language
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English 18
Author
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Pattabhiramaiah, Adithya 18 Manchanda, Puneet 6 Sriram, S. 5 Packard, Grant 3 Palazzolo, Mike 3 Sridhar, Shrihari 3 Altman, Elizabeth J. 2 Arora, Ramnik 2 Bhargava, Hemant K. 2 Boehnke, Jörn 2 Daniels, Kaitlin 2 Derdenger, Timothy 2 Kirschner, Bryan 2 LaFramboise, Darin 2 Loupos, Pantelis 2 Lowe, Michael 2 Nickerson, Dionne 2 Parker, Geoffrey 2 Rubel, Olivier 2 Xu, Lizhen 2 Ailawadi, Kusum 1 Hu, Zoey 1 Overby, Eric 1 Overby, Eric M. 1 Packard, Grant M. 1 Sorescu, Alina 1
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Published in...
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Georgia Tech Scheller College of Business Research Paper 3 Journal of marketing 2 MSI reports : working paper series 2 Marketing science 2 Georgia Tech Scheller College of Business research paper 1 Journal of marketing research 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Marketing Science, Forthcoming 1 Marketing letters : a journal of research in marketing 1 Ross School of Business working paper series 1
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Source
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ECONIS (ZBW) 17 OLC EcoSci 1
Showing 1 - 10 of 18
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School Nutrition Mandates and the Household Grocery Basket
Palazzolo, Mike; Hu, Zoey; Ailawadi, Kusum; … - 2023
In 2012, the Healthy, Hunger-Free Kids Act (HHFKA) placed strict nutritional requirements on food served at public schools. Did changes to the healthiness of school meals lead parents to substitute towards them, and away from purchasing meals from supermarkets? If so, which households were more...
Persistent link: https://www.econbiz.de/10014361057
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The Minimum Wage and Consumer Nutrition
Palazzolo, Mike; Pattabhiramaiah, Adithya - 2021
The USDA estimates that 1 in 9 U.S. households is “food insecure”: unable to purchase sufficient, or healthy food. Public policy advocates and politicians have pointed to the prevailing federal minimum wage as a culprit, labeling it a “starvation wage.” This study examines whether and to...
Persistent link: https://www.econbiz.de/10013235091
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Paywalls : Monetizing Online Content
Pattabhiramaiah, Adithya - 2020
In recent years, many providers of news and entertainment have been exploring the possibility of monetizing online content. In the context of newspapers, the paywall instituted by the New York Times starting in March 2011 is a well-publicized case in point. While the premise behind paywalls is...
Persistent link: https://www.econbiz.de/10012854656
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Spillovers from Online Engagement : How A Newspaper Subscriber's Activation of Digital Paywall Access Affects Her Retention and Associated Revenue
Pattabhiramaiah, Adithya - 2020
Newspapers are increasingly reliant on subscription revenue as advertising spend shifts to online platforms. Many newspapers have implemented paywalls in an attempt to boost subscription revenue. We study whether and how paywalls can help newspapers boost revenue by retaining existing...
Persistent link: https://www.econbiz.de/10012823011
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Data Policy and Choices in Platforms
Bhargava, Hemant K. - 2019
Data policies in platform environments drive choices made by firms and consumers. The distinctive feature of platform businesses is how the combination of network effects with data analytics drives choices made by platforms themselves, as well as by their complementors and consumers. We explore...
Persistent link: https://www.econbiz.de/10012860765
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Spillovers from online engagement : how a newspaper subscriber's activation of digital paywall access affects her retention and subscription revenue
Pattabhiramaiah, Adithya; Overby, Eric; Xu, Lizhen - In: Management science : journal of the Institute for … 68 (2022) 5, pp. 3528-3548
Persistent link: https://www.econbiz.de/10013368690
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The impact of corporate social responsibility on brand sales : an accountability perspective
Nickerson, Dionne; Lowe, Michael; Pattabhiramaiah, Adithya - In: Journal of marketing 86 (2022) 2, pp. 5-28
Persistent link: https://www.econbiz.de/10013258777
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When Doing Good, What Good to Do? : Examining Whether and Why Firms Benefit From Their CSR Initiatives
Nickerson, Dionne - 2018
Corporate social responsibility (CSR) has become an integral part of brand strategy for firms. However, the important question of whether CSR initiatives have an impact on brand sales remains unanswered. While meta-analyses suggest a small, positive effect of CSR on various measures of firm...
Persistent link: https://www.econbiz.de/10012913089
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The minimum wage and consumer nutrition
Palazzolo, Mike; Pattabhiramaiah, Adithya - In: Journal of marketing research 58 (2021) 5, pp. 845-869
Persistent link: https://www.econbiz.de/10012662057
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Rising Prices under Declining Preferences : The Case of the U.S. Print Newspaper Industry
Pattabhiramaiah, Adithya - 2017
Between 2006 and 2011, daily print newspapers in the U.S. lost 20% of their paid subscribers, partly due to increasing availability of alternative sources of news, such as free content provided on newspaper websites and by news aggregators such as Yahoo. However, contrary to the expectation that...
Persistent link: https://www.econbiz.de/10012967002
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