Search Results - person:"Penagos-Londoño, Gabriel I."

Consistency of expert product reviews: An application to wine guides

Penagos-Londoño, Gabriel I.; Ruiz-Moreno, Felipe; … - In: Wine Economics and Policy 11 (2022) 2, pp. 51-60

Purpose. The purpose of this study is to examine the internal consistency of wine guides by comparing the judgements of expert wine tasters and reviewers. A classification of wines is provided to establish whether expert reviews of similar wines are coherent. Design/methodology/approach....

Persistent link: https://www.econbiz.de/10014485042

Consistency of expert product reviews : an application to wine guides

Penagos-Londoño, Gabriel I.; Ruiz-Moreno, Felipe; … - In: Wine Economics and Policy 11 (2022) 2, pp. 51-60

Persistent link: https://www.econbiz.de/10014326233

Twitter killed the media star : a historical evolution of marketing communication used by Spanish universities

Orgilés-Amorós, Macarena; Ruiz Moreno, Felipe; … - In: Journal of historical research in marketing 16 (2024) 1, pp. 48-70

Persistent link: https://www.econbiz.de/10014514165

Customer perceived integrated marketing communications : a segmentation of the soda market

Suay-Pérez, Francisco; Penagos-Londoño, Gabriel I.; … - In: Journal of marketing communications 28 (2022) 4, pp. 448-464

Persistent link: https://www.econbiz.de/10013371035

A machine learning approach to segmentation of tourists based on perceived destination sustainability and trustworthiness

Penagos-Londoño, Gabriel I.; Rodriguez–Sanchez, Carla; … - In: Journal of destination marketing & management 19 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012548434