EconBiz - Find Economic Literature
    • Logout
    • Change account settings
  • A-Z
  • Beta
  • About EconBiz
  • News
  • Thesaurus (STW)
  • Academic Skills
  • Help
  •  My account 
    • Logout
    • Change account settings
  • Login
EconBiz - Find Economic Literature
Publications Events
Search options
Advanced Search history
My EconBiz
Favorites Loans Reservations Fines
    You are here:
  • Home
  • Search: person:"Peterson, Robert"
Narrow search

Narrow search

Year of publication
Subject
All
Marketing 17 USA 16 United States 13 Consumer behaviour 12 Konsumentenverhalten 12 Marktforschung 12 Strategisches Management 10 Vereinigte Staaten 10 Marketing management 8 Marketingmanagement 8 Selling 8 Verkauf 8 Beziehungsmarketing 7 Relationship marketing 7 Salespeople 7 Theorie 7 Theory 7 Verkaufspersonal 7 Welt 7 World 7 Business ethics 6 Market research 6 Unternehmensethik 6 B-to-B-Marketing 5 Business-to-business marketing 5 Firm performance 5 Meta-Analyse 5 Meta-analysis 5 Unternehmenserfolg 5 Digitalisierung 4 Digitization 4 Direct marketing 4 Direktmarketing 4 Ethics 4 Innovation 4 National culture 4 Nationalkultur 4 Sales management 4 Verbraucher 4 Absatz 3
more ... less ...
Online availability
All
Undetermined 56 Free 7
Type of publication
All
Article 166 Book / Working Paper 54
Type of publication (narrower categories)
All
Article in journal 53 Aufsatz in Zeitschrift 53 Aufsatz im Buch 6 Book section 6 Case study 4 Collection of articles of several authors 4 Fallstudie 4 Lehrbuch 4 Sammelwerk 4 Textbook 4 research-article 3 Aufsatzsammlung 2 Conference proceedings 2 Dissertation u.a. Prüfungsschriften 2 Konferenzschrift 2 Bibliografie 1 Conference paper 1 Konferenzbeitrag 1 Reprint 1 Umfrage 1 review-article 1
more ... less ...
Language
All
English 116 Undetermined 104
Author
All
Peterson, Robert A. 148 Peterson, Robert M. 26 Kerin, Roger A. 20 Albaum, Gerald 17 Crittenden, Victoria Lynn 17 Peterson, Robert L. 11 Mahajan, Vijay 8 Peterson, Robert 8 Albaum, Gerald S. 7 Crittenden, Victoria L. 7 Rodriguez, Michael 7 Kozmetsky, George 6 Peterson, Robert A 6 Crittenden, Victoria 5 Hanna, Richard C. 5 Krishnan, Vijaykumar 5 Brown, Steven P. 4 Peterson, Robert J. 4 Tafara, Ethiopis 4 Villarreal, Ricardo 4 Balasubramanian, Sridhar 3 Dibrell, C. Clay 3 Jeong, Jaeseok 3 Kim, Yeolib 3 Merunka, Dwight 3 Merunka, Dwight R. 3 Pett, Timothy L. 3 Rogers, Mary Margaret 3 Agatiello, Osvaldo R. 2 Aggarwal, Reena 2 Altounian, David 2 Bittel, Raymond H. 2 Chandler-Crichlow, Catherine 2 Chin, Wynne W. 2 Clay Dibrell, C. 2 Corcoran, Andrea M. 2 Coughlan, Anne T. 2 Davis, Paula M. 2 Dowers, Kenroy 2 Forgie, Christopher A. 2
more ... less ...
Institution
All
Inter-American Development Bank 2 Farm Foundation 1 IC2 Institute 1 University of Illinois, College of Commerce and Business Admin., Bureau of Business Management 1
Published in...
All
AMS review : official publication of the Academy of Marketing Science 10 Journal of the Academy of Marketing Science 9 Journal of Business Research 7 Journal of business research : JBR 7 Business horizons 6 Journal of marketing education : JME 6 Business Horizons 5 Journal of marketing theory and practice 5 Industrial marketing management : the international journal for industrial and high-tech firms 4 Journal of marketing research : JMR 4 Journal of Consumer Research 3 Journal of business-to-business marketing 3 Journal of retailing 3 The journal of personal selling & sales management 3 Advances in competitiveness research : ACR 2 Behavioral sociology : the experimental analysis of social process 2 Go-to-market strategies for women entrepreneurs : creating and exploring success 2 Interfaces : the INFORMS journal on the practice of operations research 2 International journal of internet marketing and advertising : IJIMA 2 International journal of management and marketing research : IJMMR 2 International journal of market research : JMRS ; the journal of the Market Research Society 2 Journal of International Business Studies 2 Journal of Research in Marketing and Entrepreneurship 2 Journal of advertising research 2 Journal of business ethics : JOBE 2 Journal of consumer research : JCR ; an interdisciplinary bimonthly 2 Journal of world business : JWB 2 Management Science 2 Monograph series / American Marketing Association 2 Technological forecasting & social change : an international journal 2 The journal of personal selling & sales management : JPSSM 2 The marketing review 2 A facts on file puplication 1 Always learning 1 Bureau of Business Management, College of Commerce and Business Administration, University of Illinois / Business Management Aids 1 Bureau of Business Management, College of Commerce and Business Administration, University of Illinois, Bulletin / University of Illinois Bulletin 1 Business Management Service, College of Commerce and Business Administration, University of Illinois, Bulletin / University of Illinois Bulletin 1 Business and society : a journal of interdiscipl. exploration 1 Corporate reputation review : an international journal 1 Decision sciences : DS 1
more ... less ...
Source
All
ECONIS (ZBW) 114 OLC EcoSci 48 RePEc 32 USB Cologne (EcoSocSci) 21 Other ZBW resources 5
Showing 1 - 10 of 220
Cover Image
Marketing is a transdisciplinary body of knowledge
Peterson, Robert A. - In: Journal of marketing education : JME 47 (2025) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10015372887
Saved in:
Cover Image
The importance of pre-employment job motives in predicting voluntary salesforce turnover in the gig economy
Peterson, Robert A.; Crittenden, Victoria Lynn - In: Journal of business-to-business marketing 30 (2023) 3, pp. 333-348
Persistent link: https://www.econbiz.de/10014454762
Saved in:
Cover Image
Exploring the effect of incidental priming when measuring trademark genericism
Peterson, Robert A.; Peterson, Jeffrey A. - In: The journal of brand management : an international journal 32 (2025) 2, pp. 79-93
Persistent link: https://www.econbiz.de/10015330575
Saved in:
Cover Image
Artificial intelligence in business-to-business (B2B) sales process : a conceptual framework
Rodriguez, Michael; Peterson, Robert M. - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 778-789
Persistent link: https://www.econbiz.de/10015138134
Saved in:
Cover Image
Microentrepreneurs in the gig economy : who they are, what they do, and why they do it
Peterson, Robert A.; Crittenden, Victoria Lynn - In: Journal of research in marketing and entrepreneurship 26 (2024) 4, pp. 565-587
Persistent link: https://www.econbiz.de/10015419267
Saved in:
Cover Image
Privacy concern and its consequences : a meta-analysis
Kim, Yeolib; Kim, Seung Hyun; Peterson, Robert A.; … - In: Technological forecasting & social change : an … 196 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014476063
Saved in:
Cover Image
Servant leadership effects on salesperson self-efficacy, performance, job satisfaction, and turnover intentions
Westbrook, Kevin W.; Peterson, Robert M. - In: Journal of business-to-business marketing 29 (2022) 2, pp. 153-175
Persistent link: https://www.econbiz.de/10013359017
Saved in:
Cover Image
Microentrepreneurs in the gig economy: who they are, what they do, and why they do it
Peterson, Robert A.; Crittenden, Victoria - In: Journal of Research in Marketing and Entrepreneurship 26 (2024) 4, pp. 565-587
Purpose Gig microentrepreneurs are individuals who have embraced short-term gigs as an entrepreneurial agency for both financial and social livelihood. Based on surveys in 2020 and 2023, the research reported here presents a comprehensive, empirical portrait of two cohorts of gig...
Persistent link: https://www.econbiz.de/10015352491
Saved in:
Cover Image
Sales enablement : conceptualizing and developing a dynamic capability
Peterson, Robert M.; Malshe, Avinash; Friend, Scott B.; … - In: Journal of the Academy of Marketing Science 49 (2021) 3, pp. 542-565
Persistent link: https://www.econbiz.de/10012548065
Saved in:
Cover Image
Global perspectives of sales enablement : constituents, services, and goals
Peterson, Robert M.; Dover, Howard F. - In: Industrial marketing management : the international … 92 (2021), pp. 154-162
Persistent link: https://www.econbiz.de/10012490964
Saved in:
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • Next
  • Last
A service of the
zbw
  • Sitemap
  • Plain language
  • Accessibility
  • Contact us
  • Imprint
  • Privacy

Loading...