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~person:"Liu, Ben Shaw-Ching"
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Liu, Ben Shaw-Ching
Petruzzi, Nicholas C.
47
Dada, Maqbool
14
Chhajed, Dilip
10
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Monahan, George E.
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The journal of services marketing
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A service effort allocation model for assessing customer lifetime value in service marketing
Liu, Ben Shaw-Ching
;
Petruzzi, Nicholas C.
;
Sudharshan, D.
- In:
The journal of services marketing
21
(
2007
)
1
,
pp. 24-35
Persistent link: https://www.econbiz.de/10007609445
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