White, Lawrence T.; Archer, Dane; Aronson, Elliot; … - In: Evaluation Review 8 (1984) 2, pp. 167-186
More than 200 evaluations of energy conservation programs conducted by California's four major utilities between 1977-1980 were reviewed and critiqued. In general, the evaluations were conducted in the marketing research tradition, were formative (rather than summative), and were dominated by...