//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Petty, Ross D."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
3
MarkenfĂĽhrung
3
Markenrecht
3
Trademark law
3
Brand
2
Markenartikel
2
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Mehrbändiges Werk
3
Multi-volume publication
3
Language
All
English
3
Author
All
Petty, Ross D.
3
Published in...
All
The journal of brand management : an international journal
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Journal of historical research in marketing
7
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Management research review
2
Journal of Business Research
1
Journal of Consumer Affairs
1
Journal of Historical Research in Marketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of macromarketing
1
Journal of marketing education : JME
1
Legal strategies : how corporations use law to improve performance
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
The Sage handbook of advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
2
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
Saved in:
3
Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->