//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Petty, Ross D."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Markenführung
USA
13
United States
13
Markenrecht
8
Trademark law
8
Brand management
7
Advertising regulation
6
Werbebeschränkung
6
Brand
5
Markenartikel
5
Advertising
4
Regulation
4
Regulierung
4
Werbung
4
Advertising planning
2
EU countries
2
EU-Staaten
2
Economic history
2
Food
2
Lebensmittel
2
Marketing management
2
Marketingmanagement
2
Product labelling
2
Warenkennzeichnung
2
Werbeplanung
2
Wirtschaftsgeschichte
2
1750-1946
1
1830-1905
1
1879-2009
1
1886-1945
1
Advertising law and regulation
1
Arzneimittel
1
Beziehungsmarketing
1
Brand extension
1
Brand image
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Civil litigation
1
Consumer behaviour
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Mehrbändiges Werk
3
Multi-volume publication
3
Language
All
English
7
Author
All
Petty, Ross D.
7
Published in...
All
The journal of brand management : an international journal
3
Journal of historical research in marketing
1
Journal of macromarketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Management research review
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Pain-Killer : a 19th century global patent medicine and the beginnings of modern brand marketing
Petty, Ross D.
- In:
Journal of macromarketing
39
(
2019
)
3
,
pp. 287-303
Persistent link: https://www.econbiz.de/10012109480
Saved in:
2
Using the law to protect the brand on social media sites : a three "M"s framework for marketing managers
Petty, Ross D.
- In:
Management research review
35
(
2012
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10009660486
Saved in:
3
Coca-Cola brand protection before World War II : it's the real thing!
Petty, Ross D.
- In:
Journal of historical research in marketing
4
(
2012
)
2
,
pp. 224-244
Persistent link: https://www.econbiz.de/10009561250
Saved in:
4
The codevelopment of trademark law and the concept of brand marketing in the United States before 1946
Petty, Ross D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10008935191
Saved in:
5
Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
Saved in:
6
Naming names: trademark strategy and beyond : dealing with rival brand names. Teil 2
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
4
,
pp. 232-238
Persistent link: https://www.econbiz.de/10003653610
Saved in:
7
Naming names: trademark strategy and beyond : selecting a brand name. Teil 1
Petty, Ross D.
- In:
The journal of brand management : an international journal
15
(
2007/08
)
3
,
pp. 190-197
Persistent link: https://www.econbiz.de/10003627425
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->