Amoateng, Frank; Poku, Kofi - In: International Review of Management and Marketing 3 (2013) 1, pp. 28-36
The general focus of the study was to investigate the impact of advertisement on alcoholic beverage consumption at Bantama Sub-Metro in Kumasi. Objectives were to analyse the nature of advertisement of alcoholic beverages, determine factors that influence the consumption of alcoholic beverages...