Sood, Abhinav; Quintal, Vanessa Ann; Phau, Ian - In: Journal of Services Marketing 36 (2021) 1, pp. 14-28
Purpose: This research aims to develop a user risk segmentation typology and implement a method that traces how user emotions adapt before, after and toward a next cosmetic procedure. It introduces the user risk segments to an empirical framework to explain re-engagement with the procedure....