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  • Search: person:"Rötzmeier-Keuper, Julia"
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Year of publication
Subject
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Beziehungsmarketing 3 Lieferantenmanagement 3 Relationship marketing 3 Supplier relationship management 3 Consumer behaviour 2 Konsumentenverhalten 2 Altenhilfe 1 Animal companions 1 B-to-B-Marketing 1 B2B 1 Balance theory 1 Business-to-business marketing 1 Channel design 1 Channel management 1 Child care 1 Customer centricity 1 Customer journey mapping 1 Customer satisfaction 1 Customer vulnerability 1 Dienstleistungshandel 1 Dienstleistungsmarketing 1 Dienstleistungssektor 1 Distribution channel 1 Domestic care 1 Elderly care 1 Emerging technology 1 Familie 1 Familienpflege 1 Family 1 Family care 1 Häusliche Pflege 1 Information technology 1 Informationstechnik 1 Innovation management 1 Innovationsmanagement 1 Kinderbetreuung 1 Kundenzufriedenheit 1 Manufacturing 1 Marketing management 1 Marketingmanagement 1
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Online availability
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Free 2 Undetermined 2
Type of publication
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Article 4
Type of publication (narrower categories)
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Article in journal 4 Aufsatz in Zeitschrift 4
Language
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English 4
Author
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Rötzmeier-Keuper, Julia 4 Wünderlich, Nancy V. 4 Blut, Markus 1 Brock, Christian 1 Chowdhury, Ilma Nur 1 Fleischer, Hannes 1 Heirati, Nima 1 Hendricks, Jennifer 1 Hogreve, Jens 1 Jensen, Marcus 1 Mousavi, Sahar 1 Paluch, Stefanie 1 Schmitz, Gertrud 1 Sousa, Rui 1 Tóth, Zsófia 1
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Published in...
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Journal of business research : JBR 3 Journal of consumer research : JCR ; an interdisciplinary journal 1
Source
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ECONIS (ZBW) 4
Showing 1 - 4 of 4
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How to use emerging service technologies to enhance customer centricity in business-to-business contexts : a conceptual framework and research agenda
Wünderlich, Nancy V.; Blut, Markus; Brock, Christian; … - In: Journal of business research : JBR 192 (2025), pp. 1-14
Persistent link: https://www.econbiz.de/10015422400
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Who am I here? : care consumers' identity processes and family caregiver interventions in the elderscape
Rötzmeier-Keuper, Julia; Wünderlich, Nancy V. - In: Journal of consumer research : JCR ; an … 52 (2025) 2, pp. 372-392
Persistent link: https://www.econbiz.de/10015425383
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Overcoming vulnerability : channel design strategies to alleviate vulnerability perceptions in customer journeys
Wünderlich, Nancy V.; Hogreve, Jens; Chowdhury, Ilma Nur; … - In: Journal of business research : JBR 116 (2020), pp. 377-386
Persistent link: https://www.econbiz.de/10012257627
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Triadic relationships in the context of services for animal companions
Rötzmeier-Keuper, Julia; Hendricks, Jennifer; … - In: Journal of business research : JBR 85 (2018), pp. 295-303
Persistent link: https://www.econbiz.de/10011815549
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