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Kundenintegration durch Online World-of-Mouth : Fallbeispiele aus der Medienbranche
Radic, Dubravko
;
Posselt, Thorsten
;
Spitzer, Sarah
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 453-470)
.
2009
Persistent link: https://www.econbiz.de/10003808737
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