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Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis - This paper expresses the need to establish methodologies to evaluate and map Web sites within and between industries. In addition, it addresses the issue of how the telecom industry is evaluating and mapping using correspondence analysis.

Berthon, Pierre; Pitt, Leyland; Ewing, Michael; … - In: Information resources management journal : IRMJ ; an … 14 (2001) 1, pp. 13-21

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