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Search: person:"Reid, Leonard N."
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Werbung
17
Advertising
16
USA
9
United States
9
Advertising effects
7
Werbewirkung
7
Print advertising
6
Printwerbung
6
Arzneimittel
4
Consumer behaviour
4
Konsumentenverhalten
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Pharmaceuticals
4
Emotion
3
Advertising industry
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Advertising planning
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Bibliometrics
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Bibliometrie
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Comparison
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Direct marketing
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Direktmarketing
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Informationsverhalten
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OTC pharmaceuticals
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1954-2003
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2000-2008
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English
29
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Reid, Leonard N.
44
Huh, Jisu
12
Nyilasy, Gergely
11
DeLorme, Denise E.
10
King, Karen Whitehill
8
Reid, Leonard N
7
An, Soontae
4
Choi, Hojoon
4
Kwon, Eun Sook
4
Whitehill King, Karen
4
Reichert, Tom
3
Baek, Tae Hyun
2
DeLorme, Denise E
2
Hennink-Kaminski, Heidi
2
Jeong, Hyun Ju
2
Kreshel, Peggy J.
2
Krugman, Dean
2
Nyilasy, Greg
2
Paek, Hye-Jin
2
Paek, Hye-jin
2
Soh, Hyeonjin
2
Soley, Lawrence C.
2
Yoon, Hye Jin
2
Ahn, Sun Joo
1
Avant, J. Adam
1
Bergh, Bruce G. Vander
1
Carpenter Childers, Courtney
1
Childers, Courntey Carpenter
1
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1
Delorme, Denise E.
1
Hayes, Jameson L.
1
Kim, Jooyoung
1
Kim, Junga
1
Kim, Kyongseok
1
Kreshel, Peggy J
1
Lee, Joong Suk
1
Macias, Wendy
1
Martin, Hugh J.
1
McDonald, Scott C.
1
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1
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Journal of current issues and research in advertising : JCIRA
12
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of pharmaceutical and healthcare marketing : IJPHM
4
Health marketing quarterly
3
Journal of business research : JBR
2
Journal of marketing communications
2
Psychology & marketing
2
Advertising theory
1
European journal of marketing : EJM
1
Journal of Business Research
1
Journal of advertising
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
The journal of media economics
1
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ECONIS (ZBW)
29
OLC EcoSci
21
RePEc
1
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1
Putting things into context : a meta-analysis of media context effects on attitudinal outcomes
Kwon, Eun Sook
;
Nyilasy, Greg
;
King, Karen Whitehill
; …
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 330-347
Persistent link: https://www.econbiz.de/10012607910
Saved in:
2
Impact of media context on advertising memory : a meta-analysis of advertising effectiveness
Kwon, Eun Sook
;
King, Karen Whitehill
;
Nyilasy, Greg
; …
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 99-128
Persistent link: https://www.econbiz.de/10012007147
Saved in:
3
Inter-study and intra-study replications in leading marketing journals : a longitudinal analysis
Kwon, Eun Sook
;
Shan, Yan
;
Lee, Joong Suk
;
Reid, Leonard N.
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 257-278
Persistent link: https://www.econbiz.de/10011626507
Saved in:
4
TV advertising engagement as a state of immersion and presence
Kim, Jooyoung
;
Ahn, Sun Joo
;
Kwon, Eun Sook
;
Reid, …
- In:
Journal of business research : JBR
76
(
2017
),
pp. 67-76
Persistent link: https://www.econbiz.de/10011712555
Saved in:
5
Replication in advertising research, 1980 - 2012 : a longitudinal analysis of leading advertising journals
Park, Jung Hwan
;
Venger, Olesya
;
Park, Dooyeon
;
Reid, …
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10011304686
Saved in:
6
Do consumers avoid watching over-the-counter drug advertisements? : an analysis of cognitive and affective factors that prompt advertising avoidance
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011429182
Saved in:
7
Do Korean-Americans view drug advertisements differently than non-Hispanic White Americans? : perceptions of direct-to-consumer media ; how useful is the information they convey?
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
;
Kim, Junga
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 332-345
Persistent link: https://www.econbiz.de/10010419809
Saved in:
8
Trends in advertising research : a longitudinal analysis of leading advertising, marketing, and communication journals, 1980 to 2010
Kim, Kyongseok
;
Hayes, Jameson L.
;
Avant, J. Adam
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 296-316
Persistent link: https://www.econbiz.de/10010408859
Saved in:
9
Green grass, high cotton : reflections on the evolution of the journal of advertising
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 410-416
Persistent link: https://www.econbiz.de/10010469985
Saved in:
10
The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun
;
Reid, Leonard N.
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
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