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Search: person:"Reinartz, Werner"
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Beziehungsmarketing
30
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30
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18
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12
Retail trade
12
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10
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English
71
Undetermined
26
German
24
Author
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Reinartz, Werner J.
97
Kumar, V.
23
Reinartz, Werner
22
Krafft, Manfred
14
Wiegand, Nico
13
Wichmann, Julian R. K.
10
Hoyer, Wayne D.
7
Venkatesan, Rajkumar
6
Becker, Maren
5
Chandon, Pierre
5
Haenlein, Michael
5
Käuferle, Monika
5
Morwitz, Vicki G.
5
Ptok, Annette
5
Scholdra, Thomas P.
5
Thomas, Jacquelyn S.
5
Ulaga, Wolfgang
5
Berkmann, Manuel
4
Götz, Oliver
4
Henseler, Jörg
4
Echambadi, Raj
3
Eisenbeiß, Maik
3
Hudetz, Kai
3
Kannan, P. K.
3
Saffert, Peter
3
Arroniz, Inigo
2
Berlemann, Benedikt
2
Bharadwaj, Sundar G.
2
Elsner, Mark
2
Haucap, Justus
2
Imschloss, Monika
2
Imschloß, Monika
2
Jindal, Rupinder P.
2
Jindal, Rupinder Paul
2
Karande, Kiran
2
Lee, Junsoo
2
Varadarajan, Rajan
2
Verhoef, Peter C.
2
Worm, Stefan
2
Antia, Kersi D.
1
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INSEAD
2
Department of Retailing and Customer Management <Köln>
1
Springer-Verlag GmbH
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing
12
Faculty & research / Insead : working paper series
9
Harvard-Business-Manager : das Wissen der Besten
9
Journal of retailing
6
Harvard business review : HBR
5
Journal of the Academy of Marketing Science
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Journal of marketing research : JMR
3
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
2
Essays in retail strategy : the case of unplanned buying and exclusively branded products
2
Journal of business economics : JBE
2
Journal of service research : JSR
2
Marketing Review St.Gallen
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
Retailing in the 21st century : current and future trends
2
Springer Texts in Business and Economics
2
Springer texts in business and economics
2
SpringerLink / Bücher
2
Symphonya. Emerging Issues in Management
2
Wertschöpfung im Handel
2
California management review : CMR
1
Customer engagement marketing
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of research on customer equity in marketing
1
INSEAD Working Paper
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of creating value
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing research
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Marketing - wie Sie Kunden gewinnen und halten
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing accountability for marketing and non-marketing outcomes
1
Multivariate Behavioral Research ; 37 (2), 227-244
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
1
Schmalenbach Business Review (sbr)
1
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ECONIS (ZBW)
88
OLC EcoSci
23
RePEc
3
USB Cologne (EcoSocSci)
3
USB Cologne (business full texts)
2
EconStor
2
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121
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1
Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel
;
Eisenbeiß, Maik
;
Reinartz, Werner J.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
Saved in:
2
Propelling international marketing research with geospatial data
Wichmann, Julian R. K.
;
Scholdra, Thomas P.
;
Reinartz, …
- In:
Journal of international marketing
31
(
2023
)
2
,
pp. 82-102
Persistent link: https://www.econbiz.de/10014294052
Saved in:
3
The managerial relevance of marketing science : properties and genesis
Wiegand, Nico
;
Becker, Maren
;
Imschloß, Monika
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 801-822
Persistent link: https://www.econbiz.de/10014451281
Saved in:
4
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
5
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
6
Eine eigene Plattform für ihre Marke
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Harvard-Business-Manager : das Wissen der Besten
45
(
2023
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10013499398
Saved in:
7
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
8
Examining artificial intelligence (AI) technologies in marketing via a global lens : current trends and future research opportunities
Kopalle, Praveen K.
;
Gangwar, Manish
;
Kaplan, Andreas M.
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 522-540
Persistent link: https://www.econbiz.de/10013271770
Saved in:
9
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
; …
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
10
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
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