Ullah, Aman; Treiblmaier, Horst; Sana; Rejeb, Abderahman - In: Journal of innovation & knowledge : JIK 10 (2025) 6, pp. 1-10
Despite broad support for sustainability, the transition from linear to circular economic models remains slow and fragmented across industries. Digital technologies such as the metaverse present new opportunities for enabling circular economy (CE) practices, yet their strategic integration...