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How does the consumer's positive and negative electronic word of mouth expand the retail brand experience dimensions? : lessons from IKEA and Lidl
Brandão, Amélia Maria Pinto da Cunha
;
Borges, Maria
; …
- In:
The international review of retail, distribution and …
35
(
2025
)
5
,
pp. 501-526
Persistent link: https://www.econbiz.de/10015546867
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