Market channel alternatives that include garden centers, landscapers, mass merchandisers and re-wholesalers have contributed to the growth of ornamental crops sales in the United States (U. S.). The homogenous subpopulation of the U.S. nursery producer was clustered using mixture of export...

We examined the intensity of integrated pest management (IPM) techniques adoption by U.S. nursery crop producers using parametric and nonparametric methods. We used data collected from 2009 National Nursery Survey to identify effects of variables associated with nursery producers on the number...

Market channel alternatives that include garden centers, landscapers, mass merchandisers, and rewholesalers have contributed to the growth of ornamental crops sales in the United States. The impact of growers’ business characteristics on shares of sales to these channels by firm size was...

The “Green Industry†is a large and growing segment of production agriculture. As such, cost of production information is critical to successful management decision making. The research reported in this article estimated the cost of producing selected container-grown woody ornamental...

Ornamental growers face a challenge regarding best market channel for their products. Using data from a 2003 survey, this study analyzes the impact of nursery characteristics on channel choice for large and small nurseries. We conclude choice by both sizes was influenced by region, kind of...

Consumers were surveyed to understand preference in an effort to stabilize acreage and market share in a minor strawberry production area. Preferred attributes were identified using conjoint analysis. Local product was highest in overall relative importance, followed by price, pesticide...