This paper introduces a new scale, the Consumers' Cognitive Flexibility Scale (CCF‐Scale). Consumers' Cognitive Flexibility (CCF) is conceptualized as the adaptation to changes in the environment and to product options by exhibiting flexible thoughts, feelings, and actions. This scale is a new...

Considering the consumption‐induced intensification of global challenges and the continuously changing consumer needs, it is important to understand the drivers of consumer food choices under external pressures. We applied best–worst scaling to elicit the relative importance of 11 food...

Resource scarcity, the effects of climate change, food insecurity, and health issues related to dietary choices have prompted policymakers to develop new strategies to encourage populations to opt for healthy and sustainable (HS) diets. In this context, nudging strategies are promising tools to...

Free walk housing systems aim to address major animal health issues for dairy cows and support higher animal welfare. The purpose of this study is to estimate consumer acceptance of different housing systems and willingness to pay (WTP) for milk from tie-stall, cubicle, compost-bedded, and...