Purpose – The purpose of this paper is to explore the effects of communicative interaction on meaning construction in three focus group interviews. Design/methodology/approach – Within the framework of cultural‐historical activity theory, Bakhtin's perspectives of communicative interaction...

Early research on new product development (NPD) has produced descriptive frameworks and models that view the process as a linear system with sequential and discrete stages. More recently, recursive and chaotic frameworks of NPD have been developed, both of which acknowledge that NPD progresses...