Search Results - person:"Rossiter, John R."

"Sugary drinks" and graphic warning labels : critique of a recent U.S. study of parents' beverage choices for their children

Rossiter, John R. - In: Journal of consumer behaviour 22 (2023) 1, pp. 170-176

Persistent link: https://www.econbiz.de/10014251212

Creativity in advertising : how to test for highly creative individuals, how to generate alternative creative ideas, and how to pretest them

Rossiter, John R. - In: Journal of current issues and research in advertising 43 (2022) 2, pp. 123-136

Persistent link: https://www.econbiz.de/10013358818

Children and “junk food” advertising: Critique of a recent Australian study

Rossiter, John R. - In: Journal of Consumer Behaviour 18 (2019) 4, pp. 275-282

Persistent link: https://www.econbiz.de/10012081499

A critique of prospect theory and framing with particular reference to consumer decisions

Rossiter, John R. - In: Journal of Consumer Behaviour (2019)

Persistent link: https://www.econbiz.de/10012081505

Methodological guidelines for advertising research

Rossiter, John R.; Percy, Larry - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 71-82

Persistent link: https://www.econbiz.de/10011686469

Optimal standard measures for marketing

Rossiter, John R. - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 313-326

Persistent link: https://www.econbiz.de/10011709130

Reply to the comments on "Evidence-based advertising : an applications to persuasion

Armstrong, J. Scott - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 790-794

Persistent link: https://www.econbiz.de/10009407833

How to use C-OAR-SE to design optimal standard measures

Rossiter, John R. - In: European Journal of Marketing 50 (2016) 11, pp. 1924-1941

Purpose This paper aims to extend Rossiter’s C-OAR-SE method of measure design ( IJRM , 2002, p. 19, p. 4, pp. 305-335; EJM , 2011, p. 45, p. 11, p. 12, pp. 1561-1588) by proposing five distinct construct models for designing optimally content-valid multiple-item and single-item measures....

Persistent link: https://www.econbiz.de/10014724350

Falling in love with brands : a dynamic analysis of the trajectories of brand love

Langner, Tobias; Grahl, Daniel; Fischer, Alexander; … - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 15-26

Persistent link: https://www.econbiz.de/10011444002

How to use C-OAR-SE to design optimal standard measures

Rossiter, John R. - In: European journal of marketing : EJM 50 (2016) 11, pp. 1924-1941

Persistent link: https://www.econbiz.de/10011641395