Search Results - person:"Sannegadu, Rajesh"

A qualitative study to explore the drivers, perceived benefits, and barriers of mobile marketing adoption : the case of Mauritius

Sagan, Mariusz; Sannegadu, Rajesh; Pudaruth, Sameerchand; … - In: International journal of management and economics 60 (2024) 4, pp. 259-271

This qualitative study explored the factors affecting mobile marketing acceptance and adoption. Unlike existing studies that investigated the mobile marketing adoption factors from the end users' perspective, this study has explored the challenges, opportunities, and implications of the state of...

Persistent link: https://www.econbiz.de/10015334497

Export barriers for medium sized textile manufacturing enterprises in small island developing states (SIDS) : evidence from Mauritius

Sannegadu, Rajesh; Staden, Louis Jacobus van; Henrico, … - In: African journal of business & economic research : AJBER 19 (2024) 1, pp. 309-329

Persistent link: https://www.econbiz.de/10015044965

Internationalisation of SMEs : a systematic literature review and future research directions

Sannegadu, Rajesh; Batra, Bhoomika; Mehta, Kamakshi - In: International journal of business and emerging markets … 15 (2023) 4, pp. 428-454

Persistent link: https://www.econbiz.de/10014435562