Purpose This study aims to investigate the nuances of celebrity spokesperson effectiveness in business-to-business (B2B) advertising. Specifically, the study addresses the question of endorser effectiveness in the presence of product complexity (high vs low) and how this effect is moderated by...

Part A. Sports Strategy and Governance -- Managing sports organisations: Impact of Covid 19 -- Changing dynamics and future of sports logistics post lockdown -- Supply line in sports - Can we insulate it from Covid19? -- Co-hosting sports mega-events in a fast-paced environment -- Theorizing...

COVID-19 is not just a public health crisis. Its economic fallout is tremendous and still unknown. During and post-COVID, the business will not be as usual. Disaster and recovery management literature provides for ways of working through a crisis including recovery and preparedness. This article...