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Search: person:"Schau, Hope Jensen"
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Consumer behaviour
20
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20
Brand
6
Brand management
6
Markenartikel
6
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6
Einzelhandel
4
Retail trade
4
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English
48
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18
Author
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Schau, Hope Jensen
64
Gilly, Mary C.
8
Akaka, Melissa Archpru
7
Russell, Cristel Antonia
5
Montecchi, Matteo
4
Muñiz, Albert M.
4
Price, Linda L.
4
Smith, Michael F.
4
Vargo, Stephen L.
4
Arnould, Eric J.
2
Bonetti, Francesca
2
Brown, Stephen
2
Buchanan-Oliver, Margo
2
CELSI, MARY WOLFINBARGER
2
Campbell, Colin L.
2
Celsi, Mary Wolfinbarger
2
Connell, Paul M.
2
Daskalopoulou, Athanasia
2
Dellande, Stephanie
2
Epp, Amber M.
2
GILLY, MARY C.
2
Hemetsberger, Andrea
2
Kozinets, Robert V.
2
Lancioni, Richard
2
Mars, Matthew M.
2
Muñiz Jr, Albert M.
2
Muñiz Jr., Albert M.
2
Plangger, Kirk
2
Preece, Chloe
2
SCHAU, HOPE JENSEN
2
Shih, Eric
2
Thomas, Tandy Chalmers
2
Wolfinbarger, Mary
2
Akakan, Melissa Archpru
1
Albert M. Muiz Jr.
1
Antorini, Yun Mi
1
Belk, Russell W.
1
Bliese, Paul
1
Bright, Laura F.
1
Campana, Mario
1
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of retailing
5
Journal of Consumer Research
4
Journal of marketing
4
Marketing theory
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of the Academy of Marketing Science
3
Business horizons
2
Journal of advertising
2
Journal of business research : JBR
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
The Routledge companion to digital consumption
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in the study of entrepreneurship, innovation, and economic growth
1
Business Horizons
1
Consumer culture theory
1
Consumer-brand relationships : theory and practice
1
Emerald insight
1
European journal of marketing
1
Exploring the rise of fandom in contemporary consumer culture
1
Gender, culture, and consumer behavior
1
Journal of Consumer Affairs
1
Journal of Service Management
1
Journal of advertising research
1
Journal of marketing research
1
Journal of public policy & marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of service management
1
Legends in consumer behavior
1
MSI reports : working paper series
1
Marketing management : a cultural perspective
1
Marketing-mix strategies - distribution strategy and pricing strategy
1
Research in consumer behavior
1
Strong brands, strong relationships
1
The Routledge companion to consumer behavior
1
The Routledge companion to identity and consumption
1
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ECONIS (ZBW)
46
OLC EcoSci
13
RePEc
6
Other ZBW resources
1
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66
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1
From crisis to advocacy : tracing the emergence and evolution of the LGBTQIA+ consumer market
Montecchi, Matteo
;
Micheli, Maria Rita
;
Campana, Mario
; …
- In:
Journal of public policy & marketing
43
(
2024
)
1
,
pp. 10-30
Persistent link: https://www.econbiz.de/10014635369
Saved in:
2
Narrative curation and stewardship in contested marketspaces
Mars, Matthew M.
;
Schau, Hope Jensen
;
Thorp, Tyler E.
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 418-443
Persistent link: https://www.econbiz.de/10014251186
Saved in:
3
Metaphor-enabled marketplace sentiment analysis
Luri, Ignacio
;
Schau, Hope Jensen
;
Ghosh, Bikram
- In:
Journal of marketing research
61
(
2024
)
3
,
pp. 496-516
Persistent link: https://www.econbiz.de/10014584393
Saved in:
4
The stories you tell : crafting managerially relevant articles based on qualitative research
Akaka, Melissa Archpru
;
Schau, Hope Jensen
- In:
Journal of advertising research
63
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014317790
Saved in:
5
Practice co-evolution : collaboratively embedding artificial intelligence in retail practices
Bonetti, Francesca
;
Montecchi, Matteo
;
Plangger, Kirk
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 867-888
Persistent link: https://www.econbiz.de/10014326658
Saved in:
6
Localized globalization through structures of common difference and the in-store curation of a glocal retailscape
Schau, Hope Jensen
;
Akaka, Melissa Archpru
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 634-653
Persistent link: https://www.econbiz.de/10014465665
Saved in:
7
Editorial: troubled times demand heroes : heroic marketing and marketing heroes
Preece, Chloe
;
Daskalopoulou, Athanasia
;
Schau, Hope Jensen
- In:
Marketing theory
23
(
2023
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10014230872
Saved in:
8
Special issue: troubled times demand heroes : heroic marketing and marketing heroes
Preece, Chloe
(
ed.
);
Daskalopoulou, Athanasia
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014230885
Saved in:
9
Practice diffusion
Akaka, Melissa Archpru
;
Schau, Hope Jensen
;
Vargo, …
- In:
Journal of consumer research : JCR ; an …
48
(
2022
)
6
,
pp. 939-969
Persistent link: https://www.econbiz.de/10013187931
Saved in:
10
That's so instagrammable! : understanding how environments generate indirect advertising by cueing consumer-generated content
Campbell, Colin L.
;
Sands, Sean
;
Montecchi, Matteo
; …
- In:
Journal of advertising
51
(
2022
)
4
,
pp. 411-429
Persistent link: https://www.econbiz.de/10013362332
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