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Australasian marketing journal
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How the local competition defeated a global brand : the case of Starbucks
Patterson, Paul G.
;
Scott, Jane
;
Uncles, Mark D.
- In:
Australasian marketing journal
18
(
2010
)
1
,
pp. 41-47
Persistent link: https://www.econbiz.de/10003940462
Saved in:
2
E-commerce for dummies
Jones, Don
;
Scott, Mark D.
;
Villars, Richard
-
2001
Persistent link: https://www.econbiz.de/10004678117
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