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Shi, Lei
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Cole, Shu
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Ghosh, Chinmoy
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Lei, Shi
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Shi, Lei Larry
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Journal of promotion management : JPM
2
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of sport management : the official journal of the North American Society of Sport Management
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Tourism management : research, policies, practice
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1
Advertising-operations interaction effect on promotion success in the United States during the early stage of a retailing innovation
Shi, Lei
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 918-931
Persistent link: https://www.econbiz.de/10011632083
Saved in:
2
Understanding leisure travel motivations of travelers with acquireed mobility impairments
Shi, Lei
;
Cole, Shu
;
Chancellor, H. Charles
- In:
Tourism management : research, policies, practice
33
(
2012
)
1
,
pp. 228-231
Persistent link: https://www.econbiz.de/10009354582
Saved in:
3
Advertising contribution to a firm's profit : theory and evidence from the airline industry in the United States
Shi, Lei
- In:
Journal of promotion management : JPM
18
(
2012
)
2
,
pp. 209-235
Persistent link: https://www.econbiz.de/10009560049
Saved in:
4
Should they play? : market value of corporate partnerships with professional sport leagues
Lei, Shi
;
Ghosh, Chinmoy
;
Srinivasan, Han
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 702-743
Persistent link: https://www.econbiz.de/10008825837
Saved in:
5
An investigation of the sources of store-based retailers' early entrant advantages : market and resource factors
Shi, Lei Larry
- In:
Journal of marketing channels : ... distribution …
17
(
2010
)
4
,
pp. 263-280
Persistent link: https://www.econbiz.de/10008729039
Saved in:
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