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Journal of marketing management : JMM ; journal of the Academy of Marketing
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The low effect of perceived risk in the relation between hedonic values and purchase intention
Arruda Filho, Emílio José Montero
;
Simões, Júnio De …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 128-148
Persistent link: https://www.econbiz.de/10012178693
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