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~subject:"Advertising planning"
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Advertising planning
Theorie
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Theory
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Consumer behaviour
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Konsumentenverhalten
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Competition
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Wettbewerb
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Preisdifferenzierung
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Price discrimination
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Marketing management
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Marketingmanagement
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Product differentiation
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Produktdifferenzierung
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USA
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United States
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Innovation
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Strategic management
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Strategisches Management
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Brand
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Game theory
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Markenartikel
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Spieltheorie
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Advertising effects
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Dauerhafte Konsumgüter
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Direct selling
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Direktvertrieb
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Durable goods
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Market entry
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Markteintritt
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New product development
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Preismanagement
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Pricing strategy
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Product quality
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Produktentwicklung
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Produktqualität
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Werbewirkung
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Market segmentation
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Marktsegmentierung
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Preiswettbewerb
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Soberman, David A.
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Iyer, Ganesh
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Villas-Boas, J. Miguel
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Villas-Boas, Miguel
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The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
rev
Persistent link: https://www.econbiz.de/10002677213
Saved in:
2
The targeting of advertising
Iyer, Ganesh
(
contributor
);
Soberman, David A.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002343478
Saved in:
3
Media experts : helping competitive firms reduce "wasted" advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715953
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