Search Results - person:"Somnuk Aujirapongpan"

Developing soft skills of Gen Z accountants in the open innovation era : the roles of absorptive capability and self-learning capability

Pattama Buayai; Jintanee Ru-Zhue; Prasit Rungruang; … - In: Journal of open innovation : technology, market, and … 11 (2025) 2, pp. 1-15

This study examines the impact of absorptive capability and self-learning capability on the development of soft skills among generation Z accountants in Thailand within the open innovation era. Using a quantitative approach, data were collected from 510 accountants with at least one year of work...

Persistent link: https://www.econbiz.de/10015412088

Exploring the effect of management control systems on dynamic capabilities and sustainability performance : the role of open innovation strategy amidst COVID-19

Jaturon Jutidharabongse; Narinthon Imjai; Sirinan Pantaruk - In: Journal of open innovation : technology, market, and … 10 (2024) 1, pp. 1-14

This research delved into the intricate causal relationships between Management Control Systems (MCS), Dynamic Capabilities (DC), Sustainable Performance (SP), and the pivotal Open Innovation Strategy (OIS) within the challenging context of the COVID-19 pandemic. Employing a rigorous statistical...

Persistent link: https://www.econbiz.de/10014518852

Empowering generation Z accountants in the era of data complexity and open innovation : nurturing big data analytics, diagnostic, and forensic accounting skills

Narinthon Imjai; Trairong Swatdikun; Prasit Rungruang; … - In: Journal of open innovation : technology, market, and … 10 (2024) 2, pp. 1-13

This research fills a significant knowledge gap by exploring the development of Big Data Analytics Skills (BAS), Diagnostic Skills (DS), and Forensic Accounting Skills (FAS) among Generation Z accounting students in Thailand. Employing a quantitative research approach, the study conducted an...

Persistent link: https://www.econbiz.de/10014583961

The influence of entrepreneurial capability and innovation capability on sustainable organization performance : evidence of community enterprise in Thailand

Somwethee, Phiphop; Somnuk Aujirapongpan; Ru-Zhue, Jintanee - In: Journal of open innovation : technology, market, and … 9 (2023) 2, pp. 1-12

The purpose of this study is to examine the influence of entrepreneurial capability and innovation capability on sustainable organization performance, as well as to explore the role of innovation capability as a mediator in the relationship between entrepreneurial capability and sustainable...

Persistent link: https://www.econbiz.de/10014366059

The interplay of digital and management accounting competency to competitive performance in the open innovation era : a case of Thai micropreneurs

Narinthon Imjai; Somnuk Aujirapongpan; Nomahaza Mahadi - In: Journal of open innovation : technology, market, and … 9 (2023) 4, pp. 1-13

Today's digital age requires entrepreneurs to effectively use technology and finance, especially microentrepreneurs, who are a cornerstone of many Asian economies, including Thailand. However, a conspicuous void exists in scholarly research pertaining to the dynamic interaction between digital...

Persistent link: https://www.econbiz.de/10014513709

Organizational strategic intuition for high performance : the role of knowledge-based dynamic capabilities and digital transformation

Yaninee Songkajorn; Somnuk Aujirapongpan; Kritsakorn … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-19

This study investigated the role of organizational strategic intuition (OSI) and relationships with knowledge-based dynamic capabilities (KBDCs), digital transformation (DT), and high-performance organizations (HPOs). This quantitative study used a questionnaire to collect data from chief...

Persistent link: https://www.econbiz.de/10013272815

Strategic intuition capability toward performance of entrepreneurs : evidence from Thailand

Somnuk Aujirapongpan; Jintanee Ru-Zhe; Jaturon … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 6, pp. 465-473

Persistent link: https://www.econbiz.de/10012667993

Innovative capacity and the performance of businesses incubated in university incubator units : empirical study from universities in Thailand

Theeradej Rakthai; Somnuk Aujirapongpan; Kwanrat Suanpong - In: Journal of open innovation : technology, market, and … 5 (2019) 2/33, pp. 1-20

The purpose of this research is to study the factors related to the performance of the entrepreneurs who passed through the stages of business development at the university business incubators in Thailand. These factors consist of various characteristics, namely, leadership orientation,...

Persistent link: https://www.econbiz.de/10012029771

Integrated performance measurement of local hotels in the context of a global tourism destination : a case study of Samui Island, Thailand

Somnuk Aujirapongpan; Kanittha Pattanasing - In: Asian Academy of Management journal : AAMJ 25 (2020) 1, pp. 1-23

Persistent link: https://www.econbiz.de/10012498864

Creating sustained strategic capabilities through organisational dynamic capabilities and strategies : a case study of rubber wood export industry in Thailand

Yuttachai Hareebin; Somnuk Aujirapongpan; Siengthai, Sununta - In: Asian Academy of Management journal : AAMJ 23 (2018) 1, pp. 117-150

Persistent link: https://www.econbiz.de/10012065233